Minister Jaja Wants New Mode Media-Corporate Partnership
(Monrovia August 1, 2012) A call has been advanced for a new partnership between the Liberian media and the country’s promising corporate environment in a bid to increase access to capital as a means of generating improve quality and vibrancy.
Assistant Information Minister for Information Services, Albert K. Jaja, believes the Liberian media real task is no more about the frenzy of numbers but the quality and ethical proficiency they can generate as a fundamental player in concretizing the Liberian democratic space.
The recent signing of The Table Mountain Declaration and the new wave of media pluralism pioneered by Her excellency, President Ellen Johnson-Sirleaf and the collective will of the Liberian People, have witnessed the multiplicity of news organs but the issue of under-capitalization and access to funds remains a tall order.
Jaja, who has worked across the Country’s print and electronic media landscape, insist that the media like other sectors of the economy must take advantage of opportunities available calling on Eco-bank Managing Director Kola Adeleke and Press Union of Liberia Secretary General Charles Cuffy to lead the effort.
Making Remarks at the sixth graduation ceremony of the Legacy journalism institute held at the Providence Baptist Church, Mr. Jaja stressed that emphasis in training and capacity building must now drive the demand for quality and standards across the Liberian Media.
The Assistant Information Minister noted that media education must ensure that leadership and institutional management are firmly planted in their students who eventually could take managerial roles at media houses.
He asserted that the era of a single print house is now a thing of past with newspaper publishers inclined to take greater ownership of their publication and print exclusively, a classic case of economic and democratic reforms spear-headed by Liberia’s visionary Leader, Her excellency madam President Ellen Johnson -Sirleaf.
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